sell
your
way
payments, logistics, whatsapp orders and ai storefronts — everything african brands need to sell online.
we built sellam, one platform for every african brand. take payments, ship orders, sell on whatsapp, and grow without stitching ten tools together.
sellam brings the core parts of commerce — storefronts, native payments, logistics, customers and ai — into one connected system built for how africa actually sells. launch faster, sell everywhere your customers already are, and keep every order moving from a single place.
everything a brand needs, nothing it doesn't.
a shop that sells like it wants to.
Themes shaped for the continent — bold, tactile, mobile-first. Drop products in, they look art-directed. No designer required.
- africa-tuned themes, mobile-native
- own domain in one tap
- collections, drops & lookbooks
payments that just clear.
Paystack, Flutterwave, MoMo, M-Pesa, USSD, card. One checkout, every rail your buyer already trusts. Payouts to your bank, daily.
- 6+ local rails, one checkout
- multi-currency ₦ ₵ KES ZAR $
- daily payouts, live settlement feed
whatsapp is the checkout.
Your buyers already DM. Sellam turns the conversation into a paid order — with a link, a receipt, and a shipping label in the same thread.
- shoppable whatsapp links
- auto reply, catalogue in chat
- one thread, whole order lifecycle
ship anywhere on the continent.
Live rates from the couriers your buyers actually use — DHL, GIG, Sendbox, Kwik. Print a label, hand it off, done.
- 54 countries, live courier rates
- labels, tracking, returns built-in
- pickup or drop-off, your call
powering thousands of african brands
ride any wave.
no per-order tax on your dreams. flat monthly, cancel whenever. 2% platform fee only kicks in above ₦2m/mo.
test the water. sell your first ten.
- 1 store, 20 products
- sellam subdomain
- whatsapp checkout
- paystack + flutterwave
- community support
small brand, real customers.
- 200 products
- custom domain
- basic analytics
- abandoned cart nudge
- email support
the one most brands ride.
- unlimited products
- discount engine
- multi-currency checkout
- full analytics
- priority chat support
- shipping label printing
your team, your rules.
- everything in growth
- staff accounts + roles
- advanced analytics
- abandoned cart automations
- priority phone support
multi-store, cross-continent.
- everything in scale
- multi-store dashboard
- public API access
- dedicated account manager
- custom integrations
questions, caught early.
Everything the brands who've ridden with us usually ask before they launch. Still swimming with something?
hey@sellam.co→A phone and a product. Sign up, name your store, drop in your first item. You can be live and taking orders in under ten minutes — no card required for the free plan.
Paystack, Flutterwave, MTN MoMo, M-Pesa, USSD, and every major card. Buyers see the rails they already trust for their country. Payouts land in your bank daily.
You share a product link inside any WhatsApp chat. The buyer taps, pays with their preferred rail, and the receipt plus tracking link comes back to the same thread. No app to install.
Yes — from the Starter plan up. Point your domain, we handle SSL, DNS, and the redirects. Free plan runs on your-brand.sellam.co which you can upgrade any time.
We plug directly into DHL, GIG, Sendbox, Kwik, and local couriers. Live rates at checkout, one-tap label printing, tracking and returns baked into the order timeline.
Sell in ₦, ₵, KES, ZAR, USD and 20+ others. Buyers see prices in their local currency; you settle in yours. We're live in 54 African countries and every country worldwide accepts card checkout.
Anytime. Upgrade, downgrade, or pause in one click. No lock-in, no offboarding fees, and you keep every byte of your data if you leave.